Keynote | Busting the Bull on Buyer Enablement: What Research Actually Says About How Enabling Buyers Shortens the Sales Cycle

Uncover Buyer Enablement s secrets with author Garin Hess! Explore data driven insights, actionable steps, and boost productivity in this must attend ...

September 23, 2025

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The term “buyer enablement” is now bandied about as a catch phrase by many who know very little about it. Join author and thought leader Garin Hess on an interactive journey (and some fun-spirited competition) through the research that spawned an explosive new industry. Learn the surprising research-based data, paired with actionable principles and steps, that guarantee to help you shorten the buying cycle all while getting more productivity from existing resources.

 
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