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DEMOFEST

Sales Engineer vs. The Brain

Image showing a promotional graphic for DEMOFEST 2024. It features a headshot of Bill Balnave, VP of Solutions at Mezmo, who will be presenting "Sales Engineer vs. The Brain" from May 21-23, 2024.

The human brain is an amazing machine. It’s capable of incredible and wonderful things, but it can also be a hidden and powerful opponent, especially against sales. Come learn about the bias that the human brain often applies unconsciously and how to create the cognitive dissonance to ensure your message gets through.

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