Clear, not Clever – How to Leave a Lasting Impression By Having People Understand You and Your Product

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In our B2B SaaS, technology-heavy world we overcomplicate things to the extreme. Even in that first sentence – acronyms. Then we add technical jargon, buzzwords, fancy diagrams and smooth animations.
We all believe our demos and presentation must be perfect and slick.
But when was the last time you saw a corporate slide deck and said “Wow, look at that smooth animation! I will remember this point for years to come…”

I thought so.

So how do we approach this differently?
The solution is simple: Be crystal clear. Be so clear that there is no way to misinterpret what you are saying. Ditch the fancy slides and put lines on a screen. Scary, huh? Well, let me guide you through it and try it out anyway.
Because we must – for our buyers and our prospects to be able to buy from us, we must stop confusing them.
Because a confused mind always says “no”.

In this session we will cover:
Why being clear is a superpower
Recognizing where we are being clever
Specific tools and methods to simplify complex ideas
What is the next step you should take

About the Presenter

Lidia Vasileva

Sales Engineer VMware

My greatest belief: all things complicated can and should be made approachable and simple to understand. Or better said:
“…the height of sophistication is simplicity” – Clare Boothe Luce, 1931
Why watch my sessions?
I have a history of successful DEMOFESTx in London, UK with
presentations with my live session: “Standing out” is the Most Important Skill that Nobody Teaches Pre-sales Engineers
I’ve made a huge impact on the Solution Consulting world with my co-hosting of The Social Sales Engineer Livestream – where we highlighted different elements of the career and share the spotlight on key figures in our field. I’ve also had multiple podcast guest appearances to discuss Solution Consulting or Network Engineering.
You can find my oversharing mainly on my LinkedIn and Twitter. I practice learning in public. I regularly share discoveries or thoughts to give back to the communities that help me.
You can also find more about me on
I am also leading the most ambitious Solution Consulting project out there, join and make your voice heard on
When I am not fangirling about all things Solution Consulting, you can find me nerd-ing out on various topics. Those include but are not limited to tabletop and video games, roleplaying (Dungeons & Dragons), painting, fictional writing and any sort of crafting that I can fit in my office.