In our B2B SaaS, technology-heavy world we overcomplicate things to the extreme. Even in that first sentence – acronyms. Then we add technical jargon, buzzwords, fancy diagrams and smooth animations.
We all believe our demos and presentation must be perfect and slick.
But when was the last time you saw a corporate slide deck and said “Wow, look at that smooth animation! I will remember this point for years to come…”
I thought so.
So how do we approach this differently?
The solution is simple: Be crystal clear. Be so clear that there is no way to misinterpret what you are saying. Ditch the fancy slides and put lines on a screen. Scary, huh? Well, let me guide you through it and try it out anyway.
Because we must – for our buyers and our prospects to be able to buy from us, we must stop confusing them.
Because a confused mind always says “no”.
In this session we will cover:
Why being clear is a superpower
Recognizing where we are being clever
Specific tools and methods to simplify complex ideas
What is the next step you should take
Lydia Vasileva discusses the importance of clear and concise communication in leaving a lasting impression and ensuring that people understand both you and your product. She emphasizes the need to avoid jargon and technical language, instead focusing on speaking the language of your audience and clearly articulating the value and purpose of your product or service. Lydia shares the importance of being clear and straightforward in explaining complex concepts and the benefits of including everyone in conversations and presentations. She also highlights the need to prioritize clarity over cleverness and to use plain and simple English to help customers understand and trust you. Overall, Lydia emphasizes that being understood deeply is a core need for everyone and being clear is crucial for success.
00:55:00 ILydia Vasileva discusses the difficulty of keeping complex products simple and understandable. She uses the example of VMware products, which can be extremely technical and complicated. Lydia’s approach is to focus on answering value-based questions to prove the capabilities of the product without getting into the technical details. She believes that the main goal should be to convince and inspire people rather than dwelling on technical specifications. Lydia also mentions that they don’t feel the need to enforce their approach on their teammates but instead lead by example. Overall, the speaker emphasizes the importance of understanding the value and problem-solving aspects of a product rather than getting caught up in technical details.
Sales Engineer VMware
My greatest belief: all things complicated can and should be made approachable and simple to understand. Or better said:
“…the height of sophistication is simplicity” – Clare Boothe Luce, 1931
Why watch my sessions?
I have a history of successful DEMOFESTx in London, UK with
presentations with my live session: “Standing out” is the Most Important Skill that Nobody Teaches Pre-sales Engineers
I’ve made a huge impact on the Solution Consulting world with my co-hosting of The Social Sales Engineer Livestream – where we highlighted different elements of the career and share the spotlight on key figures in our field. I’ve also had multiple podcast guest appearances to discuss Solution Consulting or Network Engineering.
You can find my oversharing mainly on my LinkedIn and Twitter. I practice learning in public. I regularly share discoveries or thoughts to give back to the communities that help me.
You can also find more about me on PacketMage.com
I am also leading the most ambitious Solution Consulting project out there, join and make your voice heard on PresalesBook.com
When I am not fangirling about all things Solution Consulting, you can find me nerd-ing out on various topics. Those include but are not limited to tabletop and video games, roleplaying (Dungeons & Dragons), painting, fictional writing and any sort of crafting that I can fit in my office.