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Tales from the Buyers Side: Avoiding an Awful Buying Experience for your Customers

Susan Beal

CVP, Presales, Blue Yonder

Susan Beal DEMOFEST 2022 Speaker

How delighted are your customers with their buyer experience? Susan’s usual focus as a Presales Executive is ensuring the optimal software selection experience for prospects…. but last year she sat on the other side of the table to research and procure Presales software solutions – and the buying experience was eye-opening. Join Susan to learn how you can leverage her experiences to reimagine your presales engagements and help your GTM team revisit their end-to-end customer buying process. Change your perspective to improve your outcomes. It’s time to delight our customers.