Tales from the Buyers Side: Avoiding an Awful Buying Experience for your Customers

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How delighted are your customers with their buyer experience? Susan’s usual focus as a Presales Executive is ensuring the optimal software selection experience for prospects…. but last year she sat on the other side of the table to research and procure Presales software solutions – and the buying experience was eye-opening. Join Susan to learn how you can leverage her experiences to reimagine your presales engagements and help your GTM team revisit their end-to-end customer buying process. Change your perspective to improve your outcomes. It’s time to delight our customers.

About the Presenter

Susan Beal

CVP, Presales, Blue Yonder

Susan’s experience across the full customer lifecycle of sales, deployment, and value realization provides a unique perspective on how to optimize the customer buying experience. She leads Presales at Blue Yonder, where she works with an amazing team to delight prospects with our ability to transform their supply chains. She previously served as Chief Customer Officer and SVP, Global Presales at Infor where she was chartered with bringing the customer success mindset to the forefront across the customer journey. After a lifetime of selling software, her eye-opening experiences as a buyer of SaaS software serves as the foundation for this session.