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Talk to Sales

The power of I don't know

John Hutchison, John Hutchison Mastercard

September 23, 2025

Consensus

#1 in Demo Automation

Here’s a scenario we have all found ourselves in many times; we are asked something, and we don’t know the answer. As the technical explainer of things there is pressure to feel like you need to have all the answers. If you don’t your credibility will be shot, and the deal will slow down or completely disappear. In this session we will cover why saying “I don’t know” can increase your credibility and provides the opportunity for another touch point in the sales cycle.