Expanding Presales Touchpoints to Deliver Exceptional Product Experiences Across the Buyer Journey

Discover how Presales teams can enhance content strategies to meet the evolving demands of today’s buyers, who seek a blend of self-service content and traditional live interactions. By leveraging their deep product knowledge, Presales professionals can craft and deliver compelling, self-guided content that empowers buyers to explore and evaluate products independently, seamlessly transitioning to personalised interactions as they move further along the buyer journey.