The key to scaling your sales team efficiently is to optimize how you use your employees’ time. One of the easiest ways to get the most value out of your team’s time is to give them tools that make their lives, and your customers’ lives, easier.
That’s what makes demo automation so valuable. By automating your sales demo videos, your team can reduce the work required to close a sale, improve employee productivity, and empower customers to make decisions faster than ever. The byproduct? A clear pathway toward efficiency growth driven by modern technology.
The Importance of Efficiency in Sales Growth
When it comes to scaling sales, your brand’s secret weapon is efficiency. While you may be able to scale by hiring more salespeople, it’s unlikely you’ll get the results you’re looking for due to a much higher overall budget spend.
By increasing your existing team’s efficiency, you can ramp up your sales output without investing in hiring, training, and maintaining a larger workforce. One top tactic for improving your sales efficiency is adding digital solutions like demo automation. These tools offer your team new ways to streamline your sales process and facilitate growth efficiently.
What Is Demo Automation?
Demo automation is a type of digital sales solution that provides personalized, interactive, and convenient demos that collect valuable data and inform buyers according to their schedules.
Depending on your strategy, the benefits of demo automation range from reducing your sales team’s workload to empowering your customers.
Scaling Sales with Demo Automation
Solutions like demo automation allow you to free up time on your employee’s schedules — time previously spent on repetitive tasks — and increase productivity to facilitate efficient growth.
Identify Qualified Leads
One of the top barriers to scaling sales is wasting precious time on unqualified leads. According to our 2024 Sales Engineering Compensation & Workload Report, 30% of demos are unqualified. Demo automation creates a way for your team to qualify leads through self-guided interactive video demos rather than using your sales team’s time.
Using demo interaction data, your team can identify and prioritize the customers who are most likely to convert. The time you save by avoiding unqualified demos can be spent closing more deals and growing your sales value.
Pinpoint Top Stakeholders
Buyer groups are now bigger than ever. In fact, the 2024 SE Report found a 19% increase in stakeholders per deal.
Using the analytics from demo automation, your team can determine which stakeholders in your buyer group are most likely to become your internal champion. This data can also help pinpoint which stakeholders have the most influence in the final decision.
Once you identify these key buyers, you can proactively position your sales materials to meet their needs and quickly close high-value sales.
Educate and Empower Customers
Through their interactive, personalized interface, automated demo videos enable customers to learn more about the exact features that fit their needs. These educated customers are more likely to convert into a sale on their own and may also help to sell your product to other buying groups in their organization.
Reduce Sales Cycles
The shorter your sales cycle, the higher your sales volume can be while maintaining the same number of employees. To shorten your sales cycle, customers need access to materials that reduce the number of interactions required for them to say “yes” to your product.
By educating and empowering your customers, demo automation solutions have the ability to reduce sales cycles by 78%. Demo automation also lowers the number of demos required to close a sale, reducing work time per sale. This time can then be allocated to growing sales elsewhere, boosting your individual employee’s value and productivity.
Automated demos can be easily shared within an organization. This accessibility allows a single demo to have a wider range of influence on a buyer group, reducing the need for multiple hands-on interactions from your team.
Build Your Demo Automation Strategy
Break free of your sales limitations with tools designed to improve your sales team’s efficiency and effectiveness. Watch a demo to discover how Consensus can help you streamline your sales process.
