How SalesForce Uses Demo Automation to Scale Presales

Iman Maghroori

Master Solution Engineer, Salesforce.com

In this session you’ll learn how SalesForce uses Consensus demo automation software and content strategy to scale presales. Iman Maghroori lives on the front lines of the change happening inside the sales engineering organization as they build reusable libraries of interactive video demos that automatically personalize at scale to each persona. Learn from someone who has been through, and is still helping to lead the change to equip presales and sales with state-of-the-art demo automation tools inside a large organization.

During this session you will learn:
– The SE dilemma: trying to keep up with demand
– Why you should use interactive video demos to scale your presales and sales teams
– An overview of how Consensus intelligent demo automation works
– Ideas for effectively building out product video content for automated demos
– Tips to get your SEs to quickly and easily create demo video recordings
– Recommendations for rollout to increase adoption