You’ve seen the light of Buyer Enablement and Consenus, it’s waking you up at night, it’s in your dreams, and frankly there is no going back to the old way of selling. It suddenly dawns on you, “how do I get our sales teams to see the light, and how do we change our selling culture?” Take a journey with me where I share my experiences over the past 3 years in converting our sellers and our selling motion.
