Sales Engineer vs. The Brain

Learn about unconscious biases in the human brain and how to create cognitive dissonance in sales Join us to ensure your message breaks through ...

September 23, 2025

Consensus
Consensus

#1 in Demo Automation

Watch the video
Watch Now

The human brain is an amazing machine. It’s capable of incredible and wonderful things, but it can also be a hidden and powerful opponent, especially against sales. Come learn about the bias that the human brain often applies unconsciously and how to create the cognitive dissonance to ensure your message gets through.

 
Accent Shape

Ready to take your demo-building to the next level?

Aim to Engage: Using AI to Supercharge the Human Connection in Presentations and Demos

Read more

From Theory to Practice: Best Practices to Grow as a Professional and to Build a Successful Presales Team

Read more

Clear, not Clever - How to Leave a Lasting Impression By Having People Understand You and Your Product

Read more