Stunningly Awful Demos: Insufficient Customization

Many vendors say that their demos are “customized” – but are they sufficiently customized? Sufficient customization is defined by the prospect, not the vendor…! There are (at least) five major dimensions to demo customization that need to be considered:

• Buying Cycle Stage
• Industry/Geography/Demographics
• Job Title
• Workflows vs. Reports and Dashboards
• Discovery Alignment with each of these contributes to successful demos – we’ll examine each in this session, along with a handful of small, but rapid-to-implement bonus ideas!