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Stunningly Awful Demos: Insufficient Customization

Peter Cohan

Founder & Principal, Great Demo!

Peter Cohan DEMOFEST 2022 Speaker

Many vendors say that their demos are “customized” – but are they sufficiently customized? Sufficient customization is defined by the prospect, not the vendor…! There are (at least) five major dimensions to demo customization that need to be considered:

  • Buying Cycle Stage
  • Industry/Geography/Demographics
  • Job Title
  • Workflows vs. Reports and Dashboards
  • Discovery Alignment with each of these contributes to successful demos – we’ll examine each in this session, along with a handful of small, but rapid-to-implement bonus ideas!