The End of Live Demonstrations and the Rise of the Influencer, Consultant, Advisor, Coach & Video Creator Role

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How does a pile of dirty clothes explain the fundamental flaw in how we’re still doing demonstrations and Proof of Concepts/Value/Success (PoC/PoV/PoS)? Will you ever look at your washing machine the same way again?This session will dig into the misalignment between modern Buying Journeys, decades-old Tech Sales Processes and the value PreSales bring. We’ll look to the future of the PreSales that splits the role into Creators / Influencers and Consultants / Advisors / Coaches.

About the Presenter

Don Carmichael

Founder & Chief Presales Evangelist Winning Skills Ltd

Don Carmichael is a PreSales coach, trainer and keynote speaker and the Founder and Chief PreSales Evangelist at Winning Skills Ltd. After a 30-year PreSales career including heading EMEA PreSales enablement at both SAP and Oracle, Don founded Winning Skills to elevate the PreSales skill set and help take the profession and craft forward as Buyer Enablers. Don has taught PreSales skills at Adobe, Deloitte, SurveyMonkey, Sage, Freshworks, Concur and many, many others. Don is co-host of the ‘Two PreSales in a Pod’ podcast series, has his own hashtag on LinkedIn #PreSalesbyDonCarmichael, and regularly contributes to web events.

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