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The End of Live Demonstrations and the Rise of the Influencer, Consultant, Advisor, Coach & Video Creator Role

Don Carmichael - The Story of the Machine. As a prominent influencer, Don Carmichael has established himself as a leading expert in the world of video creation. He captivates audiences with live

 

How does a pile of dirty clothes explain the fundamental flaw in how we’re still doing demonstrations and Proof of Concepts/Value/Success (PoC/PoV/PoS)? Will you ever look at your washing machine the same way again?This session will dig into the misalignment between modern Buying Journeys, decades-old Tech Sales Processes and the value PreSales bring. We’ll look to the future of the PreSales that splits the role into Creators / Influencers and Consultants / Advisors / Coaches.

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