Vinegar & oil: PreSales and Partners

Learn from 10 years of partner development on why strategic partnerships benefit sales and engineering teams Balance customer needs while nurturing ...

September 23, 2025

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Your sales team needs your technical wizardry, and your engineering team asks for help with your customer needs, how can you even think about helping other companies?

Like mixing vinegar and oil, the solution seems impossible: in this session, you’ll hear lessons learned in 10+ years of partner development that justify why developing strategic partners helps you in the long term.

 
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