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Should PreSales Train Sales: Positives and Potential Pitfalls

Tony Francatic - keynote speaker at the 2012 Ignite conference, specializing in PreSales and Train Sales.

When PreSales assumes the role of training sales, trust and partnership can be at risk. Join Tony Francetic, Senior Manager of Solutions Consulting at Thomson Reuters, as he discusses the benefits and challenges. His solutions consulting team at Thomson Reuters has stepped into the sales training role and the last several years have been full of ups and downs. Success can be found by leveraging PreSales’ ability to help customers understand value, just shift the audience to sales reps.

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