Building Buying Consensus: Lessons From 20 Years of Research, with Wayne Cerullo

Hear the founder of B2P Partners, a leading B2B marketing and sales strategy group, discuss insights from their 20 years of research on the buying process in 20 minutes. You will learn:

6 obstacles to building consensus in B2B sales

6 steps to equipping your sales and marketing teams to build consensus

How your ‘stall’ rate compares with colleagues and industry norms

How technology is revealing buying groups and empowering champions to sell for you