Most sales engineers categorize demos into two types: the standard demo and the technical demo. In reality there are six critical types of demos that most stakeholders in the buying group must go through to reach a decision.
In this webinar we discuss the six essential types of demos, their recommended content, recommended length, and who should be leading them. We’ll also discuss the role demo automation can play–where it is useful and where you should avoid it.
Garin Hess is a serial entrepreneur with over 18 years of hands-on in-the-trenches experience. Garin has founded two software companies, two industry conferences, and a non-profit organization. He is currently the founder and CEO of Consensus.