Getting your Demo Automation strategy right is essential to the success of you team. How do you get this initiative off the ground?
You’ve been asked to put together the content for an automated or recorded demo – where do you start? What should be included?
In this webinar we’ll discuss specific strategies and tactics for creating the content for automated demos – starting from goals and objectives, through a range of sales and marketing use cases, down to explicit details for the content itself.
Peter Cohan is the founder and principal of The Second Derivative and the Great Demo! and Doing Discovery methodologies, focused on helping software organizations improve their presales, sales and marketing results – primarily through improving organizations’ demonstrations and discovery skills. He has experience as an individual contributor, manager and senior management in marketing, sales, business development, and as a member of the C-suite. He has also been and continues to be a prospect and a customer.