Webinar: Winning the Silent Buyer: Navigating the Self-Service GTM Pivot

Today’s buyers don’t want to talk to sales early. They binge your content, test your product, and build a shortlist before they ever fill out a form.

That breaks the old GTM playbook. According to Gartner, 67% of the buyer’s journey now happens digitally and on the buyer’s own. So how do you win a deal you can’t see?

Four demand gen and marketing leaders get candid about how their teams are adapting.

What we cover:

• Engaging the silent buyer: How to reach prospects who won’t raise their hand.

• Content that drives pipeline: What actually moves self-service buyers forward.

• Converting before sales steps in: Building experiences buyers can explore and act on.

• AI in the buyer journey: Where it helps buyers and where it gets in the way.

• Proving impact: How to measure marketing when buying behavior is invisible.

Meet the Panel:

• Kathleen Booth, VP, Marketing, Sequel.io

• Alyssa Laessig, Director, Growth Marketing, Follett Software

• Nicki Osborn, Leader, Demand Generation, Equifax

• Judy Kimball, Senior Director, Demand Generation, Consensus