Why Every Product Demo Needs a Good Story With Oscar Santolalla

Stories are powerful in connecting data and technology with real life, which makes your demo compelling and easier to understand

September 24, 2025

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The best product demos have a good story behind them. The story can originate from the creators of the product, founders of the company, real users, etc. Stories are powerful in connecting data and technology with real life, which makes your demo compelling and easier to understand.

You will learn:

Where to find the best ideas to craft a compelling demo story

Examples from product demos that made history

How to embed the story in the different sections of your demo, including the call to action, in order to optimize impact and persuasion

How to use your stories to enable buyers and accelerate sales