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Digital Sales Datahead: The Latest Research on Buyer Enablement with Garin Hess

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It has been almost two years since Garin Hess published his landmark book on Buyer Enablement, “”Selling is Hard. Buying is Harder.”” The concepts and research in this book have revolutionized how some of the world’s most successful companies approach B2B sales.

About the Presenter

Garin Hess

CEO, Consensus

Garin Hess is a serial entrepreneur with over 18 years of hands-on in-the-trenches experience. Garin has founded two software companies, two industry conferences, and a non-profit organization. He is currently the founder and CEO of Consensus.