How Demo Automation Scales Presales, Improves the Buying Experience, and Helps Infuse Passion into Sales Engineering
Founder & CEO, Consensus
November 11 @ 9 a.m. Mountain Time (US)
Simon Sinek famously said “Working hard for something we don’t care about is called stress; working hard for something we love is called passion.” Sinek went on to suggest that we need to communicate the “Why” behind what we do to connect better with our tribe.
Join Garin to learn the “Why” behind the founding and continued growth of Consensus, the intelligent demo automation company leading a transformation in Digital Presales around the world. Inspired to help others reach for their potential, Garin has relentlessly pursued demo automation as a way to improve the buying experience, exponentially yield more results from existing resources, and in the process free up time and space for each sales engineer to do their best and most fulfilling work.
Garin Hess is a serial entrepreneur whose entire career has been in enterprise software, including in several roles acting as sales engineer. Garin has founded two software companies, three industry conferences, and a non-profit organization. He is currently the founder and CEO of Consensus (goconsensus.com), the leader in intelligent demo automation software. Consensus helps sales engineering teams use interactive video demos to scale productivity by reducing wasted time doing repetitive unqualified demos so they can do more of what they do best: solution consulting. Garin recently published a book called “Selling is Hard. Buying is Harder.” that emphasizes an “buyer enablement” approach to B2B sales. Outside of work, Garin enjoys reading history, mountain biking, hiking, writing, playing tennis, choir conducting, and spending time with his wife and their children.