The Latest Research on Buyer Enablement with Garin Hess

Garin Hess, CEO Consensus

September 23, 2025

Consensus
Consensus

#1 in Demo Automation

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It has been almost two years since Garin Hess published his landmark book on Buyer Enablement, “”Selling is Hard. Buying is Harder.”” The concepts and research in this book have revolutionized how some of the world’s most successful companies approach B2B sales.

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