Panel | Team Optimization in a Down Economy

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About the Presenters

Zach Lawryk

VP, Solutions Engineering Slack

Malcolm Murphy

Sales Engineering Director Mimecast

Malcolm’s first Sales Engineering management role came despite him explicitly stating in the interview that he didn’t want to be a manager!  However, he realised that the universe was telling him something, so decided to embrace it.  Since then, he has run sales engineering teams large and small for Fortune 500 companies, pre IPO startups, and some in between (both private and public).  In every case, it has been his mission to both increase the contribution that sales engineering makes to the company, and to positively affect the careers of his team members.

Natasja Box

Founder & Principal The DemoScene

Art Fromm

Owner/Founder Team Sales Development

Art is founder and owner of Team Sales Development Inc, specializing in Consultative Sales Transformation for B2B companies. In addition to offerings from his own portfolio, and working with Global partners, Art delivers workshops for John Care, is a Great Demo! Certified Partner working with Peter Cohan, and partners with Steve Bistritz delivering the Sales Opportunity Snapshot® (SOS) methodology, from which Art created “SOS for D365” – the first sales methodology App for Dynamics 365 for Sales.

Art began in Engineering and quickly moved into the software space running internal applications for three companies. This led to various Sales Engineering, Account Manager, and Sales Management positions with leading enterprise software companies where he routinely surpassed revenue and performance targets. Art moved into a Sales Enablement role in 2000, formed his own company in 2004, and from 2005-2008 drove US-based business for a Global Learning Provider, eventually continuing with his own company, Team Sales Development Inc, focused on helping SE’s and AM’s increase revenue, win-rate, and customer satisfaction – SEAMless Sales®.