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7 Immutable Strategies for Scaling Presales

Amplified Results with Existing Presales Resources and Bust the Bottlenecks 

TIP: Use these strategies to drive digital presales transformation with remote teams and clients.

BONUS: This ebook also includes links to the Key Activity Gap Analysis spreadsheet template and two customer case studies: Oracle and Trintech.

Download it now to learn about these 7 micro-strategies that, when combined, drive exponential results with existing sales engineering resources. Newly updated to include the latest metrics and key data gathered from our 2022 SE Compensation and Workload report as well as current industry best practices. 

Contents includes:

  • Instructions for shifting to a Buyer Enablement Strategy
  • Define and measure the “demand gap” and the “key activity” gap
  • Eliminate wasted demos with better qualification and the new Demo Qualified Lead (DQL) stage
  • Categorize the 6 demo types and where they belong
  • Automate repetitive early-stage demos using Intelligent Demo Automation
  • Delegate to the Sales team by equipping them with resources
  • Use video for multilingual market coverage
  • Conduct webinars for mass early-stage live-demos
  • Define what KPIs show if you’re making progress scaling your presales team

Use a few of these strategies or use them all. One thing is for sure–you’ll drive presales productivity without the need to increase headcount.

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Unlocking Presales

EBOOK

7 Immutable Strategies for Scaling Presales

RESEARCH

The 5-Step Guide
to Buyer Enablement
2022 SE REPORT | Sales Engineering, good examples of customer engagement, user engagement strategy, technical pre sales, customer engagement management, pre sales consultant, user engagement, Demo Fest | goconsensus

RESEARCH

2022 Sales Engineering Compensation & Workload Report

Aragon is predicting the shift to an automated and intelligent approach that we call demo automation
Ebook image replacement | demos, pre sales manager, automation demo site, demo, engage customer service, digital customer engagement, customer engagement, easy demo, channel engagement | goconsensus

The Definitive Guide to the 6 Demo Types

Buyer enablement

Buyer Enablement Training for Presales and Sales Teams

Buyer enablement

Social Proof by Role, Segment, Use Case and Industry
Social Proof by Role Segment Use Case and Industry | good examples of customer engagement, user engagement strategy, technical pre sales, customer engagement management, pre sales consultant, user engagement, Demo Fest | goconsensus

APPENDIX

Social Proof by Stakeholder Role, Segment, Use Case
Risks to Consider and Mitigation Strategies | pre sales, demos, customers engagement, b2b buyers, digital demo, customer outreach, buyer enablement, demo automation, customer outreach, buyer enablement | goconsensus

APPENDIX

Risks to Consider and Mitigation Strategies
presales collective, customer engagement marketing, demos, demo, demos near me, customer engagement examples, presale, automation demo site, Demo Fest, user engagement | goconsensus

APPENDIX

Questions / Objections by Role
Information Needed at Buying Stages | b2b buyer, engagement marketing examples, demos, customer engagement, demo, consumer brand engagement, client engagement strategy, pre sales manager, automation demo site | goconsensus

APPENDIX

Needed Info at Buying Stages
b2b buyer, engagement marketing examples, demos, customer engagement, demo, consumer brand engagement, client engagement strategy, pre sales manager, automation demo site | goconsensus

APPENDIX

Implementation Guide
demos, user engagement, client engagement, consumer engagement, pre sales consultant, pre sales meaning, customer engagement strategy, automation demo site | goconsensus

APPENDIX

Buying Group Map
5 Burning Presales Problems

WHITEPAPER

5 Burning Presales Problems Sales Leaders Observe
pre sales, demos, customers engagement, b2b buyers, digital demo, customer outreach, buyer enablement, demo automation, customer outreach, buyer enablement | goconsensus

RESEARCH

2021 Sales Engineering Compensation & Workload Report

INFOGRAPHIC

6 Types of Demos and Selling in Between Meetings
Scaling Presales eBook | pre sales process, demos specials, guest engagement, demo automation testing, demo, pre sales support, pre sales executive, b2b buyers, digital demo, customer outreach | goconsensus

EBOOK

Scaling Presales: 8 Strategies to Boost Coverage and Customer Experience With Existing Headcount

INFOGRAPHIC

The Cost of Doing Demos