Potential Pitfalls When Scaling Presales, with Tony Francetic and Rob Beattie

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“If you’re not failing every now and again, it’s a sign you’re not doing anything very innovative.” -Woody Allen

Meeting the demand for presales resources can be an intractable challenge, and creative leaders are thinking outside the box. Join two of the best, Tony Francetic and Robert Beattie of Thomson Reuters, as they candidly share some of the mistakes made and lessons learned during their quest for scale.

Some topics we’ll cover:
– The multi-role approach and skillset overlap
– The myth of the Generalist
– Engagement with Sales – avoid turnover hell
– Head count tunnel vision

About the Presenter

Garrett Erickson

Garrett Erickson

Garrett is an experienced marketing professional who focuses on revenue, enables sales teams, effectively communicates value propositions, and drives measurable results. He utilizes his deep understanding of sales and procurement processes to create engaging content that supports business development efforts. He's also passionate about empowering companies and employees to give back to their communities in creative and innovative ways.

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