“If you’re not failing every now and again, it’s a sign you’re not doing anything very innovative.” -Woody Allen

Meeting the demand for presales resources can be an intractable challenge, and creative leaders are thinking outside the box. Join two of the best, Tony Francetic and Robert Beattie of Thomson Reuters, as they candidly share some of the mistakes made and lessons learned during their quest for scale.

Some topics we’ll cover:
– The multi-role approach and skillset overlap
– The myth of the Generalist
– Engagement with Sales – avoid turnover hell
– Head count tunnel vision