No Value Selling Approach is Too Risky for Sales Engineers, with Patrick Pissang

As a key member of the revenue team, SEs should take strategic risks.

For some this means finding new ways to approach value selling. For others it means not be afraid to ask direct questions or avoid client objections early in the sales process.

So what risks should SEs take during the deal cycle? What are appropriate actions? Patrick Pissang, CEO, Founder, and lead SE trainer of SalesHero GmbH, gives an overview of where SEs can and should take risks in situations where the risk would make a tactical deal a strategic one. Join us as we uncover some of these risks and what they could mean for your career path as a Sales Engineer and your role in the Presales transformation.

Some of these include:
– Removing the logo slides
– Leading the deal with a vision / provocative point of view
– Doing Lazy POC (have the client do the implementation)
– Push back on RFPs
– Make »give 2 get« a core principle; value exchange when somebody throws something at you
– Social: post about your ideas (could reference my book that comes out in September)
– SE clichés – e.g. the projector is not running, call the SE

Register now to save your spot for the full session!

About the Presenter

Patrick Pissang

Leading with a vision, sticking in the client’s mind like chewing gum. Patrick Pissang teaches Sales Engineers how to differentiate in the Sales Cycle not by a killer demo but by being themselves.

He is a trainer, author, and coach for Sales Engineers only.

With the Hero’s Journey of the Sales Engineer, his company Sales Hero offers an innovative training approach – based on pen&paper role play – for teams focussing on mindset, differentiation, and personal value.

Patrick published several books about Sales Engineering, including the praised creative non-fiction work: The Social Sales Engineer.

Patrick regularly contributes to the Sales Engineering community on LinkedIn, YouTube, and Medium.

Find him at and

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No more talk! We drink our own kool aid. Want to check it out?

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