Technical Storytelling to Influence Action

Join us on Thursday, June 29, 2023 @ 9am MT 

You wouldn’t read Nightmare on Elm Street to a kid before bedtime: it’s too gory, too scary and frankly inappropriate. But how often do we do that to our customers and decision makers? We tell the wrong story, in the wrong way to the wrong person.

In this session we’ll investigate how you tell the right story, in the right way to the right audience. In the tech world we sometimes need to tell deep tech stories, we sometimes need to tell high level business outcome stories, but we always need to tell engaging stories.

We’ll cover some awesome techniques that help you engage, energise and influence the people that matter to you.