PQLs to Deals: Unlocking a Multithreaded Demand Gen Engine with Product Experiences

Keynote | The Product Experience Revolution: Transforming the Buyer Journey at Every Turn

PQLs to Deals: Leveraging Marketing Metrics for Presales Wins

PQLs. Demo metrics. Pipeline analytics. Marketing has the data—but are you using it to your advantage? In this session, Betty Mok, SVP of Marketing at Consensus, will reveal how Presales teams can collaborate with Marketing and GTM functions to unlock the full potential of marketing metrics. Learn how to leverage PQLs, demo engagement data, and other key insights to accelerate deals, improve alignment, and prove the value of Presales at every stage of the buyer’s journey. Walk away with actionable strategies to turn data into revenue-driving decisions and take your GTM partnerships to the next level.