Burning Presales

Presales leaders answer burning presales questions.

From Peter Cohan, Don Carmichael and Chris White to Adam Freeman, Mark Green and many others, tune in to hear what the industry’s best are doing to solve the most nagging of presales questions.

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All Episodes

EPISODE 41

How is cyber-security presales changing as we look towards 2023?

EPISODE 40

How can a Buyer Experience Framework help enable your buyers?

EPISODE 39

The merging of Presales and Sales

EPISODE 38

Emotionally driven buying decisions

EPISODE 37

More than ever, Sales and Presales are coming together to help buyers

EPISODE 36

Why is Personality & Passion in Presales so vital?

EPISODE 35

How can presales support post-sale activities?

EPISODE 34

Where and when to scale presales?

EPISODE 33

How do you lead from where you are in Presales, especially for women?

EPISODE 32

How do you retain your top people, and preserve their knowledge and expertise if they leave?

EPISODE 31

How do you qualify good prospects and deal with people ‘just browsing’?

EPISODE 30

What exactly is good discovery and why is understanding it so important?

EPISODE 29

How do you sell the value of Presales to Sales and Finance?

EPISODE 28

How do SEs get AEs to let them do adequate discovery? What is that?

EPISODE 27

What are 3 transformational forces in Sales Engineering right now?

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