Mark Mckinlay
Vice President | 2Win!
A highly accomplished Solution Consulting leader, Mark has over 20 years of experience in shaping and executing presales strategies for complex B2B enterprise solutions on a global scale.
His ability to strategically and operationally align presales with broader go-to-market strategies, has been instrumental in driving tighter integration across GTM functions, elevating technical accountability and ensuring superior execution at every stage of the buyer journey. His expertise in orchestrating improved collaboration across marketing, sales, product, services and customer success teams has resulted in more consistency and quality across the technical sales process as a cornerstone for improved revenue outcomes.
As a passionate mentor and coach, Mark has led the transformation of presales teams to meet the evolving demands of modern B2B buying behaviours. By fostering greater agility and building new competencies across revenue operations, he empowers teams to thrive in an increasingly complex and competitive selling landscape.
Concept to Content: Managing the Full Lifecycle of Demo Experiences
From Rock Star to Demo Star: How Creativity is Transforming Presales
What a rock band taught me about building scalable, high-impact demosThe Demo is No Longer an Event: Expanding Presale Touchpoints to Deliver Exceptional Product Experiences Across the Buyer Journey
Discover how Presales teams can enhance content strategies to meet the evolving demands of today's buyers, who seek a blend of self-service content and traditional live interactions. By leveraging their deep product knowledge, Presales professionals can craft and deliver compelling, self-guided content that empowers buyers to explore and evaluate products independently, seamlessly transitioning to personalised interactions as they move further along the buyer journey.