The Armageddon Conundrum: Do you train Astronauts to be Miners, or Miners to be Astronauts?

The role of a sales engineer is pivotal in bridging the gap between technical expertise and effective sales strategies. However, organizations often face a dilemma when hiring sales engineers: should they prioritize industry experience or focus on finding individuals with no sales engineering background but possessing extensive knowledge in the same industry? This presentation aims to explore the critical question of whether it is more beneficial to hire a sales engineer from another industry or someone with deep industry expertise but lacking specific sales engineering experience. We will delve into the advantages and disadvantages of both approaches and discuss key factors to consider when making this crucial hiring decision.

Closing Keynote Panel