Natasja Bax is founder and principal at The DemoScene BV. She has been coaching and training software vendors to deliver better sales demos for over 17 years. The DemoScene is the Great Demo! partner for EMEA. Before starting the DemoScene, Natasja worked at SAP, first as a presales professional, later switching to enabling SAP partners transitioning from implementation services focus to becoming resellers. Natasja directly pinpoints the areas in need of improvement and maximizes the performance of individuals and teams in an energetic and uplifting manner. Her feedback is personal, honest, and always focused on the best results.