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Paul Pearce

Paul Pearce

President, Americas | Great Demo!

Paul Pearce is a recognized leader in presales and technical sales with over 25 years of experience driving sales success and revenue growth. As the President (Americas) of Great Demo! Paul has been at the forefront of transforming how presales teams operate, fostering alignment across marketing, sales, and customer success to enhance the buyer journey. Throughout his career, Paul has held pivotal executive roles, including leading North American Sales for a major Human Capital Technology Services firm and serving as Global Vice President of Solution Consulting at numerous companies. He has built and led global presales teams, enabling them to deliver buyer-centric value through effective discovery and compelling demos that accelerate decision-making. Paul’s expertise lies in leveraging presales as the strategic glue that unifies the go-to-market motion, ensuring cohesive collaboration between marketing, sales, and customer success teams. He has successfully rolled out the Great Demo! methodology to numerous global organizations, resulting in improved sales effectiveness and shortened sales cycles. An industry thought leader, Paul has authored Great Demo! Master Series courses and regularly contributes insightful content to GreatDemo.com. His practical approach, combining real-world experience with innovative strategies, has helped thousands of sales professionals differentiate their solutions and increase sales effectiveness. Beyond his professional life, Paul is a passionate real estate investor and enjoys spending time outdoors with his family near Deadwood, South Dakota. His ability to translate complex sales concepts into actionable strategies makes him a sought-after speaker and advisor in the industry.

The Book of Life: How Presales Shapes the Entire Customer Lifecycle

2:40 pm - 3:45 pm
Pacific Hall

Presales as the Buyer’s Guide: Shaping the Buyer Journey Through Discovery and Demo Excellence

Leadership Marketing Presales Sales CS
In today’s complex sales environment, buyers are overwhelmed by information, countless options, and internal hurdles to decision-making. Presales teams are uniquely positioned to become the trusted guide that buyers need—leading them through the chaos with clarity, value, and confidence. This session frames presales as the critical driver of a seamless buyer journey by combining effective discovery with compelling demos. Attendees will learn how to elevate presales from a support function to a strategic partner that shapes the buyer’s decision-making process. We will explore how presales can simplify complex solutions, reduce decision friction, and ensure alignment across marketing, sales, and customer success teams. By focusing on understanding buyer needs and delivering targeted value, presales can become the linchpin of an efficient and successful go-to-market strategy. Key Takeaways for Attendees: Lead Buyers with Confidence: Learn how to position presales as the trusted guide in the buyer journey. Discover methods for simplifying complex solutions and presenting clear, actionable paths to value. Align Internal Teams Around Buyer Needs: Understand how to use discovery insights to create alignment between marketing, sales, and customer success. Gain tactics for fostering collaboration and ensuring a unified message across all touchpoints. Accelerate Decision-Making: See real-world examples of how presales can help buyers make faster, more confident decisions. Learn strategies to reduce the number of proof-of-concept engagements by delivering tailored, value-driven demos that resonate with key stakeholders. Whether you're a presales professional, sales leader, or customer success manager, this session will provide practical insights and actionable strategies to enhance your role in shaping the buyer journey and driving deal success.