Tom Edwards
Consensus Global Adoption Leader | BlackLine
Tom is an accomplished Solutions Consultant and thought leader with more than 8 years of experience in Presales. He is a qualified accountant who began his career in Finance at Johnson & Johnson before joining BlackLine, a leading provider of accounting software.
Passionate about people and project management and aspiring to contribute to Solutions Consulting Leadership, Tom has led numerous global projects including the successful global roll-out of an ROI calculator across sales and presales as well as increasing presales efficiency with the implementation of a well-known demo video automation platform.
Beyond Presales: Maximizing Cross-Functional GTM Efficiency
Join Tom Edwards, Global Consensus Adoption Leader at BlackLine, as he explores how leveraging software demos beyond sales and presales can drive greater GTM efficiency. This session will explore real-world examples of how BlackLine has successfully integrated Consensus across various functions, including Marketing, Business Development, Partners, and Enablement. Learn about the benefits of a unified buying experience, approaches for different market segments, and key metrics for success. Discover what this means for the future of presales and how to achieve stronger profitability through cross-functional synergies.
The cost of doing nothing: Leveraging Accounting Metrics to Drive Action
Join Tom, a recovering accountant, to uncover the untapped potential of accounting metrics in driving action and securing deals. Discover how ROI calculations can revolutionize your sales process, empowering you to reduce risk, increase revenue, and cut costs. Don’t miss out on leveraging the financial impact of your solution. The cost of doing nothing is too high to ignore!