2024 Sales Engineering Compensation and Workload Trends Report

Explore the 2024 Sales Engineering Compensation Workload Report for the latest Presales trends, insights, and benchmarks from over 1,000 SE ...

September 29, 2025
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The 2024 Sales Engineering Compensation & Workload Report is here! For the fifth year in a row, we’ve produced the only comprehensive Sales Engineering (SE) report in the industry that gives you a 360-degree view of the latest trends in the Presales industry. We gathered and analyzed responses from over 1,000 Presales professionals, including both leaders and individual contributors, who share their insights to help inform decisions and strategies for the SE community.

Upgrade your Presales career with the actionable benchmarks and observations in this report to become a disruptive differentiator enabling today’s buyers.

This year’s insights include:

  • Quota targets
  • On Target Earnings (OTE) across geos
  • AE:SE ratios
  • Customer organization sizes
  • Key activity breakdowns
  • SE assignment models
  • Number of products/solutions supported
  • Demo lag times
  • Demos per deal
  • Unqualified vs qualified demos
  • Work-hours per demo
  • Presales KPIs
  • Correlations & predictors
  • Insights on key drivers of burnout 
  • Benefits of demo automation
  • Deeper insights on the respondent pool



Todd-Janzen-150x150

“I just finished reading the Sales Engineering Compensation & Workload Report. There are some incredible insights in there. Three areas of the report that really jumped off the page for me were around KPIs, burnout, and seat at the table. Don’t waste a minute. Get in there and start reading it!”

Todd Janzen

Global VP Solution Engineering, Q Branch | Salesforce

Download Today