How is cyber-security presales changing as we look towards 2023?

Whilst the Cyber-security presales industry still has catching up to do, the conversation as we head into 2023 is moving away from cold calling and generic presentations, towards true buyer enablement. With these new methods, Damian also sees more demand generation activities coming into focus for presales and understanding the value they bring. “It’s about showing them what kind of outcomes you can achieve”.