Is Cognitive Distortion Keeping You from Succeeding in Sales?

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cognitive-distortionsJumping to Conclusions – you skip ahead in your mind that your buyer will not move forward – and they don’t. Some people don’t even call when they are supposed to follow up for fear that they’ll get a no. A classic scenario is when we don’t hear back from our buyer when we expected to, so we figure the worst.  Instead, they may have been out sick, or their boss was gone or something totally innocent delayed them.”

This is just one example of the mind games you play with yourself, which ultimately result in a self-fulfilling prophecy, defeating sales success. It can be devastating to your sales career, if you let it drag you down the rabbit hole.

Check out the full post from Lori Richardson’s blog, Score More Sales.

Click Watch Demo to learn how using customized, automated video demos is one of the best ways to earn stakeholder alignment and track an organization’s progress toward sales success.

About the Author

Garin Hess

Garin Hess

Garin Hess is a serial entrepreneur with over 18 years of hands-on in-the-trenches experience. Garin has founded two software companies, two industry conferences, and a non-profit organization. He is currently the founder and CEO of CONSENSUS, an interactive demo automation software company that helps sales organization scale the pre-sales function. Outside of work, he enjoys reading history, mountain biking, singing with and conducting community choirs, and spending time with his family. For Garin, nothing else beats a lazy morning cooking breakfast for his wife and three kids or trying hard to keep up with his son on the tennis court.