According to the Consensus 2024 Sales Engineering Compensation & Workload Report, presales teams are feeling bogged down by repetitive, low-value tasks that are leading to higher-than-average levels of burnout. That’s why many businesses are starting to consider the benefits of using AI with product demo video software and how to maintain their human touch during implementation.
Although AI may be the next big thing in product demo video software, brands shouldn’t rely too heavily on this technology and miss out on the benefits their presales employees bring to the table. Keeping a delicate balance between your team’s skills and the benefits of AI can help your brand optimize workflows, reduce employee demo fatigue, and improve results.
Understanding the Role of AI in Sales Demo Creation
Today, AI seems to be everywhere. Each industry has a unique use for this revolutionary solution, and many are using it to save time, money, and effort. So, it certainly makes sense that there would be solutions specifically designed to make delivering demos easier for your business by automating repetitive processes such as:
- Customizing high-level demos
- Buyer communication
- Structuring uploaded demo content
- Data analysis
From real-time sales assistants to super-powered demo-building solutions like Consensus AI, there are several new solutions currently available to take your presales process to the next level.
Where some leaders may struggle is how to introduce these products into their team’s workflow without disrupting the quality of work they produce. Introducing new tools, especially with AI, requires teams to understand the benefits and proper implementation to ensure they get their maximum return on investment.
Since there are a variety of AI driven product demo video software on the market, your exact benefits may vary. However, these are a few advantages AI can provide your team:
- Dynamic demo customization
- Real-time responses to customer questions
- Streamlined content creation
- Advanced analytics
While there are many benefits to AI, the way you implement this tool is essential to getting the most out of it. Brands that rely too heavily on AI may risk losing out on the value their employees have to offer and alienating internal teams.
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The Value of Maintaining Balance in Your Demo Creation Process
One of the most important things to remember about adding AI to your team’s toolbelt is that it’s not meant to replace but rather to support your already top-notch employees. Effectively communicating this point during implementation is important to make sure you receive minimal pushback from your presales team and optimize your new solution’s adoption.
While some presales managers may see AI as an easy way to take over a large portion of the presales process, the key to success with AI is balance. Think of AI as an assistant to your presales team. AI product demo video software can handle repetitive tasks that don’t add value to your team’s time but shouldn’t be used as a replacement for high-value tasks like delivering technical demos.
Striking this balance will not only improve your bottom line but also your team’s day-to-day work life. By integrating AI into your presales workflow, your team can become more valuable, efficient, and satisfied without letting any tasks slip through the cracks.
It’s also important to keep in mind that your AI solutions are often only as effective as your team. By learning from your team’s expertise and strategies, AI solutions can improve, adapt, and mold to fit the needs of your customers and employees alike.
Learn More About the Benefits of AI in Demo Creation
Understanding the proper balance of human and AI interaction can put you miles ahead of competitors with an all-or-nothing mentality who choose one over the other. If AI seems like an option that fits your needs, consider talking to an expert about how solutions like Consensus AI can help take your workflow to the next level.
