What are the things that you should take note of when making B2B demo videos with your iPhone?
- What it’s like shooting with an iPhone
- The importance of lighting
- The audiovisual quality
With all the benefits that sales automation can provide a business, there are still some things that are done best by people themselves. One such thing is the creation of demo videos which will be distributed to your potential leads, customers, and clients. Remember that before any demo automation can happen, you must first produce a video of your own!
There’s a common misconception that you need to have the finest gear for you to produce the best videos. You don’t need to buy expensive equipment such as the $100K RED Digital Cinema camera. All you need is a smartphone that can shoot videos in 4k—pertaining to an iPhone 7 or later.
If you were to ask someone if your smartphone is enough equipment to make a video, then they’ll probably say yes. But for you to create captivating B2B sales and marketing videos, you have to invest in a few add-ons for that iPhone. Pair that with a few tips and tricks on some camera and videography basics and you’ll be fully equipped to create compelling videos with very little investment!
Shooting With An iPhone
An iPhone has two sets of camera lenses: one in front and one (or nowadays, two) at the back. The back lens is the one that has better quality overall. As mentioned, it has the capability to shoot videos in 4k—a better resolution than what most viewers will probably be able to handle. Aside from the quality of the video, using the back lens also opens up a few other options when you’re shooting a video. You might also try using different apps that can augment your videos with filters and more video editing options!
Always shoot videos in landscape. Your goal is to create professional videos for serious clients. You do not, and should not shoot video vertically like the ones you see on social media. That is, of course, unless you have a plan or strategy that indicates that you should do otherwise. Shooting in a landscape orientation is always better for distribution. It presents a sense of professionalism, and provides more room for your editors to play around with.
The Importance of Lighting
When it comes to shooting videos, one of the biggest environmental aspects that have an effect on it is the lighting of the surroundings. Avoid shooting with artificial lighting. Always prioritize natural lighting because it looks better on video. With that being said, try shooting in front of a window and play around the time of day. If you want it a little brighter, shoot videos at around noon, and if you want a mellow, slightly darker lighting, do it at around four or five in the afternoon.
Do not shoot with overhead lighting. The angle of lighting is very important for the clarity of the video. Try to keep the lighting at around a 45-degree angle and slightly to the side of the main scene. If you don’t have the luxury of shooting the video at certain periods of the day, you can choose to buy external camera lights, but take note that the cheapest ones will suffice.
Another thing to know is that the iPhone adapts with the lighting around the area of its camera. It quickly adjusts its exposure and ISO levels to match the background. For a smooth and consistent video, go ahead and lock the exposure levels. This will prevent it from changing in the middle of the scene.
The thing with iPhones is that while they do have powerful cameras, some of its other parts are not as good. Although certainly usable, the iPhone microphone can be a bit sensitive. It has no noise reduction, not to mention it has relatively short range. That being said, you might want to consider getting an external microphone to fix and smoothen these rough edges. Remember, a great video is a mixture of great visuals and clear audio.
You can shoot videos by hand and let someone hold the phone a few paces away, but that makes the video prone to shaking. It would be best to keep your video as steady as possible, so use a tripod and/or a stabilizer to keep your videos stable! If you don’t have any of the two, you can improvise and use a table and a few books for elevation. Set your phone on it and let it roll!
Lastly, remember to never zoom in. Take note that your camera will shoot at its best quality when it’s zoomed out completely. Zooming in will only pixelate your video. If you ever have the need to get a close-up shot of something, get the phone, and get close to the subject to retain the quality of your video.
Once you’ve finished your video shoot, you should apply the required edits, polish the footage, and then publish it! Popular video editing software gives you a lot of options for editing such as noise reduction, audio and video synchronization, and transitions. But at the end of the day, the usefulness of a video editing software will stop at the point in which the video is published. Now it’s up to you to upload the video to different platforms!
Consensus is a video editing platform that continues on to the distribution process. After all the edits and final revisions are done, you can use our software to upload and distribute videos straight from the platform itself! It simplifies processes and removes trivial things such as uploading it again in some sites which leads to getting its quality lowered! With consensus, you’ll be able to do all the essential things in editing a B2B video in just one convenient platform!