Demo Automation: Making Sales 3x More Productive

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Garin Hess

Doing live product demonstrations is such an area of inefficiency in the sales process that you can gain amazing increases in productivity using demo automation. Using self service product demo videos for at least part of your product demonstration process will pay big dividends. We’re not saying demo automation means you will never do a live demo again (although that’s possible and may be the objective for a very low-touch low-deal-size offering), but that you can automate a significant portion of it.

Take a look at this video that demonstrates how an individual rep can increase how many leads/prospects they can handle by 3x! What do you think of this scenario? Does any of the assumptions fit into your organization? How does your organization differ?