Buyers are inundated with information and options galore—creating decision fatigue AND making it harder than ever to close deals.
Consider this:
- 77% of B2B buyers report that the sales process feels increasingly complicated
- 68% of buyers are more likely to work with sellers who simplify decision-making by addressing their unique needs early on.
- Meanwhile, sales teams that embrace tools like AI are 1.3 times more likely to achieve revenue growth compared to those that don’t.
These numbers reveal a vital truth: simplifying the buying experience and building trust isn’t just helpful—it’s essential. Leveraging behavioral science, sales professionals can break through complexity, adapt their approach to meet buyer needs, and close deals faster than ever before.
And in the world of B2B sales, speed and precision are everything. Deals can hinge on a single interaction, a single demo, or even a single question. Enter Claraty, the AI assistant from Consensus that’s rewriting the rules of demo automation.
Claraty isn’t just another AI feature bolted onto a platform. It’s a purpose-built assistant for presales and sales teams that combines Consensus’s proven expertise with the power of generative AI. But what does that actually mean? Let’s break it down.
What Does AI Mean in Demo Automation?
AI in demo automation is about more than just adding tech buzzwords to your workflows. It’s about empowering teams to deliver smarter, more impactful demos while eliminating friction in the sales process. Here’s how we see AI disrupting the demo automation space:
- Hyper-Personalization: AI allows demos to feel tailored to every buyer, meeting their unique needs at the exact right time.
- Efficiency at Scale: By automating tedious tasks like demo discovery and transcription, AI frees up your team to focus on selling.
- Buyer-Centricity: With features like Claraty, buyers can navigate demos, answer their own questions, and move closer to decisions—without waiting for a human response.
AI in demo automation isn’t about replacing the human touch—it’s about amplifying it.
Meet Claraty: The AI Assistant Revolutionizing Demo Automation
Claraty is your personal assistant embedded in the Consensus platform—laser-focused on driving buyer enablement and maximizing demo effectiveness.
Here’s how Claraty works:
- Instant Answers, Maximum Value: Claraty delivers contextual, data-driven responses from the Consensus Knowledge Base and your demo content. Teams get immediate insights, speeding up onboarding and decision-making.
- AI-Driven Demo Discovery: Struggling to find the perfect demo? Describe what you need, and Claraty surfaces, summarizes, or recommends the right content to engage buyers and keep deals moving.
- Best Practice Guidance: Built on years of expertise, Claraty provides proven strategies to optimize demos, ensuring content resonates with buyer preferences and accelerates conversions.
- Continuous Demo Improvement: Claraty identifies gaps and offers actionable recommendations for refinement—empowering teams to improve demo quality, keep content fresh, and maximize buyer impact.
With Claraty, you simplify complex workflows, deliver value at every buyer touchpoint, and transform the way your teams connect with customers.
How Claraty Transforms Presales and Sales Teams
Whether you’re an SMB team navigating demo automation for the first time or an enterprise wrestling with complex accounts, Claraty makes your life easier.
- For Presales Teams: Claraty acts as an in-app CSM, providing instant answers to questions and surfacing best practices to deliver value fast. Think of it as your go-to resource for accelerating buyer enablement.
- For Sales Teams: Not sure what demo will work best for a certain prospect? Just ask Claraty and it will deliver the right content for the job
Claraty doesn’t just close gaps—it connects the dots between your team, your buyers, and the tools they need to succeed.
Ready to See Claraty in Action?
If you’ve ever wished for a faster, smarter way to handle demos and buyer interactions, Claraty is your answer.
Start unlocking the power of AI in demo automation today and watch your teams go from good to unbeatable.
