What Constitutes a Product Demo That Converts Well?

No Unanswered Questions

The best product demos are the ones that give potential customers the most accurate depiction of how the product is used. These demos should make it easy for potential customers to see how they would use this product in their own day-to-day life, and how that would genuinely benefit them. A product demo that converts well leaves the viewer with no unanswered questions, and it makes them believe that purchasing the product is urgent because it will make that much of a difference for them.

Demonstrates Value to the Customer

A product demo that leads to eventual conversion focuses more on how it delivers value and solves problems rather than what features it has.

• Focus on starting with your strong points
• The beginning of your demo is when you have the most attention from your prospective clients – you need to hook them in soon before they get sidetracked with other distracting tasks
• By starting strong, you’ll be able to generate [connection] between your clients and your team, allowing you to learn the pain points they have and what they’re looking for (i.e., their “wish list”)
• With this knowledge, you can then pivot your story to match exactly what they’re looking for
• Remember – focus on solving their problems and show the value proposition and NOT features

The Customer’s Perspective

A high converting product demo should demonstrate how your product creates value rather than focusing on how good your product is and what features it has. The product demo should be done from a customer’s perspective by demoing how your product is useful to them and how it is going to solve their problems when used. One should prepare a script but customize the demo for each lead. The sole purpose of your demo should be to explain how your product is beneficial to the lead and how it addresses their pain points.

Action Plan, Storytelling, Testimonials, and More

A product demonstration is part of a sales strategy that highlights a product’s or service’s value to potential buyers. It’s a display or presentation that highlights the features of a product or service that prospective buyers may wish to know about. It should have:

Action plan

Effective live product demos or webinars have a script and a clear timeline. Consider how long each stage takes so you can prepare the appropriate quantity of information to deliver. Customers may appreciate seeing your itinerary ahead of time, so they know what to expect. Having a timeline might help show you’re prepared and can address queries.

Product experts

Product specialists are knowledgeable about a service or product and can communicate its benefits to customers. They usually exude excitement for a product and are good at connecting with potential clients. Although many sales professionals conduct their product demonstrations, it may be beneficial to employ a product specialist. If your company sells alcoholic beverages, try hiring a professional bartender to demonstrate your product.

Storytelling

Storytelling approaches can help you frame your demonstration interestingly and dynamically. Consider using suspense or nostalgia to engage potential customers in your product’s tale.

Prototypes

You can also use test products or samples to show prospective buyers how your product performs, looks, or tastes. It’s critical to allow potential customers to test or sample your items quickly and safely. Test samples are essential for selling products like clothing, furniture, technology, or food.

Testimonials

Include quotes or video material from current consumers demonstrating how your product or service fits their daily needs. Consider choosing a long-time user of your product or service. The power of client testimonies may outweigh that of sales representatives.

Cater to your Specific Target Audience

If a product has different target audiences, there should be at least one product demo per broad audience (e.g., for marketers, for agencies, for eCommerce stores), [but it’s] even better if there is a specific, personalized demo for each audience segment (fashion eCommerce, makeup eCommerce, jewelry eCommerce). The more the user can empathize with the product, or rather feel the lack of the product as a burden, the more they will likely convert.

As a rule of thumb, product demos should not endlessly talk of the product’s features – the users do not care about that. They should show how the product helps the user, and how it’s worth their while to try this product