What’s the difference between demos that create loyal customers and those that never seem to engage the buyer? We polled a panel of professionals about the critical differences between successful and unsuccessful product demos. Read on to learn what they had to say.
Kristen Bolig, CEO, SecurityNerd.
No Unanswered Questions
The best product demos are the ones that give potential customers the most accurate depiction of how the product is used. These demos should make it easy for potential customers to see how they would use this product in their own day-to-day life, and how that would genuinely benefit them. A product demo that converts well leaves the viewer with no unanswered questions, and it makes them believe that purchasing the product is urgent because it will make that much of a difference for them.
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