Teaches You About Your Target Market
One of the most critical aspects of the SaaS sales and marketing process is conducting a product demo. For one thing, a product demo proves that your SaaS product addresses the customer’s pain points. It entails more than simply providing customers with a free trial of your service.
During the product demo, you will have the opportunity to listen to the customer’s specific requirements and demonstrate how your product will meet these needs and make their jobs easier. Being able to show how your product can assist them can significantly impact their purchasing decision.
A product demo also allows you to learn more about your target market. Requesting a product demonstration is a strong buying signal. Therefore, those who take the time to listen to a product demo reflect the characteristics of your ideal customers. Demos enable you to understand their needs and difficulties better. You can then use this learning to aid you in converting more sales in the future.