What is the Importance of a Product Demo for SaaS Companies?

What is the importance of a product demo for SaaS companies?

A product demo is broadly considered to be the most critical part of the sales process for SaaS companies, and there are some important reasons why. Read on for crowdsourced expertise on why SaaS companies need to leverage the power of product demos to convert potential buyers.

Sarah Lefebvre

Sarah Lefebvre

Sarah Lefebvre, Director of Marketing at EyeQ.

Seals the Deal

From a marketing perspective, everything done up to the point of a demo has been carefully mapped out to draw you in. You expect a SaaS company to solve a problem for you, and you won’t give up your precious time for a demo unless you believe the technology may do so. Therefore, a demo is meant to seal the deal and prove the product or service is right for you.

Kyle MacDonald

Kyle MacDonald

Kyle MacDonald, Director of Operations, Force by Mojio.

Converts the Potential Customer into a Real One

For SaaS companies, the best way to secure customers is to either allow them to test the service or see it in action. Potential customers are looking for value, practicality, and a service that will make a difference for them.

To determine if a service offers that, they need to see an actual demonstration of it. Compared to typical retail businesses that sell products, customers have to be much more convinced before deciding to purchase a software/service. SaaS companies have to be able to successfully and accurately display the value of their software so that potential customers can realize that it will benefit them.

Vishal Rewari

Vishal Rewari

Sara Graves, Co-Founder of USTitleLoans.

Helps the Customer and Company

SaaS product demos help customers and companies at the same time. The customer can understand whether the product will fit into their workflow and solve their problems. For the companies, it helps them connect and form a deeper relationship with the prospect and convert the people who are on the edge.

Demos are usually used by decision-makers to shorten the decision time. Demos are also a rich [source] for learning and finding the ideal customer. Demos can also help identify the hidden objections [of decision makers] that SaaS companies cannot guess.

Kevin Daly

Kevin Daly

Kevin Daly, Marketing Manager, Zevo Health.

Builds Credibility

Product demos are an essential part of the sales process for SaaS companies. They provide a way for potential customers to get a firsthand look at the product and see how it works. Demos can also help to build credibility with potential customers and increase the chances of closing a sale.

Stella Cooper

Stella Cooper

Stella Cooper, CEO at PaydayLoansUK.

Changes Behaviors, Builds Relationships

The importance of product demos for SaaS companies [lies in] building a strong market. SaaS companies create new markets, addressing a need no one had thought of before. But [first], they have to persuade people to solve an outdated issue with a new approach. With a product demo, you can clearly explain why your innovation boosts the status quo and encourage potential buyers to adopt new behaviors.

On the other hand, users never interact with a person until they require tech support for various SaaS businesses. With a demo, you can initiate a personal relationship with prospects and assist them as they move along.

Harriet Chan

Harriet Chan

Harriet Chan is the co-founder and marketing director at CocoFinder.

Gives a Critical Preview

Product demos are important for SaaS companies because they provide potential customers with a way to see the value of the product before they make a purchase. They can help build brand awareness and create interest in the product.

By hosting a demo, companies can reach a wider audience and attract new potential customers. By seeing how the product works and what it can do, potential customers can make a more informed decision about whether or not the product is right for them.

Additionally, product demos can help SaaS companies close sales by providing potential customers with an opportunity to ask questions and get more information about the product.

Sean O'Neal

Sean O’Neal

Sean O’Neal, President at Onclusive.

Teaches You About Your Target Market

One of the most critical aspects of the SaaS sales and marketing process is conducting a product demo. For one thing, a product demo proves that your SaaS product addresses the customer’s pain points. It entails more than simply providing customers with a free trial of your service.

During the product demo, you will have the opportunity to listen to the customer’s specific requirements and demonstrate how your product will meet these needs and make their jobs easier. Being able to show how your product can assist them can significantly impact their purchasing decision.

A product demo also allows you to learn more about your target market. Requesting a product demonstration is a strong buying signal. Therefore, those who take the time to listen to a product demo reflect the characteristics of your ideal customers. Demos enable you to understand their needs and difficulties better. You can then use this learning to aid you in converting more sales in the future.

Christian Velitchkov

Christian Velitchkov

Christian Velitchkov, Co-Founder of Twiz LLC.

Proves Your Claims

A product demo is one of the most critical parts of the sales funnel for a B2B SaaS company. This is a unique opportunity to demonstrate the importance and value of your SaaS product to the prospects and compel them into making the purchase. A good product demo that adds value to the consumers can readily increase the chances of closing more sales for the company.

If your marketing strategy talks about how your product can solve their problems, a good product demo can validate your claims. In a demo, you can easily uncover the pain your target consumers struggle with and show exactly how your product can be the solution while focusing mostly on the features and functions of the product.

Theola Tinny

Theola Tinny

Theola Tinny, CEO at VinPit, an Information Technology & Services Company.

Increases Lead Quality, Creates Demands, Increases Engagement

Increases Lead Quality

Having customers watch a product demo will increase their desire to buy from your company as well as their willingness to share that product with others.

Brings New Customers In

It’s clear to see the power of video in this case: one-third of consumers who see a SaaS product demo will sign up for the service and try it for themselves. When it comes to success rate, videos have been shown to have a massive return.

Creates Demand

Crowdsourcing – where your customers get involved in helping you create content – has been on the rise over the past few years, specifically when it comes to video creation. Customers will always be a step ahead of you when it comes to creating high-quality content because they have first-hand experience of what you offer.

Increases Engagement

Your customers will be more engaged with your service when they’re watching a demo video. And more engagement means more sales.

This is a crowdsourced article. Contributors are not necessarily affiliated with this website and their statements do not necessarily reflect the opinion of this website, other people, businesses, or other contributors.

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