A product demo is broadly considered to be the most critical part of the sales process for SaaS companies, and there are some important reasons why. Read on for crowdsourced expertise on why SaaS companies need to leverage the power of product demos to convert potential buyers.
Seals the Deal
From a marketing perspective, everything done up to the point of a demo has been carefully mapped out to draw you in. You expect a SaaS company to solve a problem for you, and you won’t give up your precious time for a demo unless you believe the technology may do so. Therefore, a demo is meant to seal the deal and prove the product or service is right for you.
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