A winning buyer enablement strategy will provide your sales team with the most effective tools to familiarize customers with your product quickly and comprehensively. Interactive product demos play a key role in that strategy. We asked business professionals to comment on some of the benefits of using product demos and here’s what they had to say:
Reece Kresser, Co-Founder of Zizi.
Great Way to Meet Buyers Where They Are
Product demos are a great way to meet buyers exactly where they are in the lifecycle of your business and help to energize buyers who aren’t looking to take any risks but want the benefits your product may be able to provide. In this way, product demos are essential for buyer enablement.
For example, buyers who aren’t interested in risks or sales pitches are often looking for more information than others, such as specific data and the freedom to compare their options. Offering a demo is a great way to provide them with this information while simultaneously proving that your product is worth the investment.
Not to mention, your organization’s willingness to give them as much information as possible often goes a long way. For these reasons, product demos are sometimes the difference between making a sale and losing one.
This is a crowdsourced article. Contributors are not necessarily affiliated with this website and their statements do not necessarily reflect the opinion of this website, other people, businesses, or other contributors.