Consensus Consensus
Consensus
Consensus Light Version Logo 3
  • Buyer Enablement
  • Platform
        • Interactive Video DemosEasily shareable and always available
        • Demolytics™Tantalizingly good stakeholder insights
        • Supporting ContentConveniently mapped content for each demo
        • OverviewIntelligent demo automation
        • IntegrationsCarefully curated integrations that work where you work
        • SolutionsPlatform tuning for teams across the funnel
        • SecurityGlobally reliable — way more fun than you think
        • ToursCreate on-demand product tours
        • Illustration of a calculator

          CALCULATE YOUR ROI
          WITH CONSENSUS.

          LET'S GO
  • Pricing
  • Resources
        • BlogThe #1 blog for Presales
        • Research & GuidesData and insights to help you scale
        • CustomersReal disruptors seeing real results
        • DEMOFESTThe best event for presales best practices
        • WebinarsThe how-to hub for scaling presales
        • Cost of Demo CalculatorDo you know the cost of your demos? Find out now
        • PodcastAnswers to burning Presales questions
        • Buyer Level AssessmentGauge buyer champion’s change project difficulty
        • Filter by Custom Post Type
          Posts
          Webinars
          Demofest Videos
          Podcasts
          Infographics
          Filter by content type
          Custom post types
        • Choose Your Own Demo feature image
          Choose Your Own Demo
  • Company
        • AboutOur WHY to everything we do
        • Press releasesSplash worthy buzz
        • CareersHigh-growth with high rewards
        • Consensus Partner NetworkJoin the network
        • SupportConstantly up-leveling customer users
  • Solutions
        • PresalesAutomate repetitive Presales functions and scale instantly
        • ChannelsOnboard and enable channel partners fast
        • SalesShorten sales cycles and improve close rates
  • Talk To Sales
  • Watch a Demo
  • Sign In
  • Watch a Demo
  • Sign In

Why is it so Important to Eliminate Irrelevant Content From Your Product/Service Demo?

  • Blog, Outreach
  • Consensus Marketing
  • July 5, 2022
  • b2b, faq, outreach
Why is it so Important to Eliminate Irrelevant Content from your Product/Service Demo?

In the words of Mark Twain, “I didn’t have time to write a short letter, so I wrote a long one instead.” Brevity is time consuming, but we believe it’s worth it—especially when it comes to sales demos. We asked a panel of professionals to share their thoughts on the specific benefits of cutting the fat from your sales demos.

Richa Nathani

Richa Nathani

Richa Nathani, Content Manager of Dialed Labs.

More Demo Time to Concentrate on Deliverables That Matter

Every bit of information you deliver during a demo is of the utmost importance, so use this time well to connect with your audience and give them the details that do justice to the time they have given you.

Cutting out any irrelevant content will provide you with much more time to fit in the content and information that matters. When preparing your demo, concentrate on the deliverables of your product or service. Leave your audience with insights that tell them how these are the solutions they’ve been waiting for. This way, you leave the audience with real answers.

Harry Morton

Harry Morton

Harry Morton, Founder at Lower Street.

Eliminates Confusion

Figuring out how to use a product or service virtually is already confusing, and the last thing you want to do is overwhelm your customers any further. It’s important to remember that a product or service demo needs to provide an accurate step-by-step explanation of how the customer can use the service and get the most out of it. By throwing in irrelevant content that doesn’t educate your audience you could end up disrupting their attention and creating an unsatisfactory customer experience.

Demi Yilmaz

Demi Yilmaz

Demi Yilmaz, Co-Founder of Colonist.io.

Strengthens Your Value Proposition

If the content is irrelevant to the point that you’re trying to make then it’s better left out since it’s only going to confuse your customer. Your product/service demo needs to be succinct and hard-hitting, and anything that would dissuade your customers or raise questions in their minds does not belong there. Instead, by cutting back on the content, you can strengthen your value proposition and keep their attention focused on what’s important.

Scot J Chrisman

Scot J Chrisman

Scot J Chrisman, Founder, and CEO at The Media House.

Saves Time

In doing a demo, your ultimate goal is to save time and get the deal immediately. [Only] include the information that is really valuable to your clients. This way, you will be able to [focus on] the main purpose of the demo and refrain from wasting anyone’s time.

James Green

James Green

James Green, Owner, Build A Head Big Heads.

Keeps Your Audience Captivated

It’s no secret that people’s attention span is equivalent to that of a gnat these days. You want your product/service demo to be short and to the point, so you don’t risk losing your audience’s attention. When you leave out irrelevant details, you have a higher chance of keeping your presentation on point and your audience attentive.

The key to successful demos is to briefly explain why your product/service solves a problem your audience has, as you demonstrate the process of how. Including irrelevant details will only serve to make your demo too long, boring, and not at all captivating, which is exactly the opposite of what you want.

Kyle MacDonald

Kyle MacDonald

Kyle MacDonald, Director of Operations, Force by Mojio.

Keeps Things Short and Engaging

One of the biggest challenges with product/service demos is keeping the attention of potential customers. You have to create a demo that is engaging – and you have to keep them engaged even if they have a short attention span. Leaving irrelevant content out of your demos inherently allows you to make them shorter, which is easily one of the most effective ways to combat short attention spans.

Josephine Li

Josephine Li

Josephine Li, Founder & CEO at Cicinia.

Demonstrates Professionalism

Leaving irrelevant contents out of your demo or presentation will let you have the following perks:

Extra time for more important matters

Time is always precious for everyone. By taking only that important information, you will be able to save more of your time as well as your client’s or prospect’s. This can also open more spaces to talk more about business, thus, increasing connection and engagement for a higher chance of a conversion.

Professionalism

You will look more professional if you will just stick with what is only needed by your prospect. Remember that they are not in a meeting with you to talk about off-topic matters so you should keep the flow in the right line always.

This is a crowdsourced article. Contributors are not necessarily affiliated with this website and their statements do not necessarily reflect the opinion of this website, other people, businesses, or other contributors.

PrevHow to Speed Up the Adoption of Demo Automation
The Profile of an Effective AE-SE PartnershipNext
  • Tags: b2b, faq, outreach
Consensus is Intelligent Demo Automation that scales your presales function.
Watch an Automated Demo

More Interesting Posts

How Buyers Think – Overcoming Emotional ROI
May 9, 2023
Burning Presales Hot Tips
Burning Presales: Hot Tips from the Podcast
April 27, 2023
The Micro Demo
Micro Demo: Giving Prospects a Small Taste of What’s Possible
April 20, 2023

Presales » Why is it so Important to Eliminate Irrelevant Content From Your Product/Service Demo?

Platform
  • Buyer Enablement
  • Overview
    • Interactive Video Demos
    • Demolytics
    • Integrations
    • Solutions
  • ROI Calculator
RESOURCES
  • Customers
  • Blog
  • Dojo
  • Webinars
  • DEMOFEST 2022
  • DEMOFESTx
  • Podcast
  • Buyer Level Assessment
COMPANY
  • About
  • Support
  • Careers
CONTACT US

info@goconsensus.com

801.653.0028

Talk To Sales

LAUNCH DEMO

© 2023 Consensus Sales, Inc. All rights reserved.
  • Privacy Policy
  • Terms of Service
Key Activity Gap Analysis

The Definitive Guide to the 6 Demo Types

Download ebook

Research: 2022 SE Report

The Rise of Demo Automation Aargon Research

The Definitive Guide to the 6 Demo Types


Research: 7 Immutable Strategies for Scaling Presales


6 Demo Types Infographic


5 Burning Presales Problems Sales Leaders Observe

2021 Sales Engineering Compensation & Workload Report

Let us know where you want to see us next year!

Windows 95


Filter by Categories
Articles
Blog
Channel Development
Entrepreneurship
Event
Guides
Marketing
News
Awards
In the Press
Press Releases
Outreach
Press Releases
Sales
Business Development
Buyer Enablement
Presales
Filter by Customer stories Category
Customer Story
Featured
TP2
Filter by Tags
Artificial Intelligence
Automation
B2B Sales
best practices
buyer enablement
Company
Deep C
demo automation
Demo types
DEMOFEST
Demolytics
Demolytics best practices
Interactive videos
Marketing
Presales
product News
Research
Sales
scaling presales
test tag
Tips
Filter by Research Category
Appendix
Buyer enablement
Featured
Guide
Infographic
Research
Filter by Demofest Category
2020
2021
2022
2023
London
Silicon Slopes
Silicon Valley
Filter by Podcasts Category
Featured
Podcast
Filter by Webinars Category
Buyer
Presales
Webinar
Filter by Tags
*Best practices
*Buyer enablemen
*Buyer enablement
*Scaling presales
6 demo types
analytics
automation
b2b
b2b sales
best practices
Blog 2
business development
business strategy
buyer enablement
channel
company
customer insights
Customer Stories
data analysis
Deep C
demo
demo automation
Demo Types
demo video
DEMOFEST
demolytics
Demolytics Scaling Presales
demos
digital presales
digital transformation
disruption
dojo
EBook
faq
industry analysis
Infographics
innovation
interactive demos
Interactive videos
market trends
marketing
new demo player
outreach
podcast
presales
Presales Sales
presentation skills
Press
press release
product demo
product demonstrations
Product News
remote
Research
sale
sales
sales teams
scaling presales
Table of Contents
technology trends
Tips
virtual event
webinar
wfh