In the words of Mark Twain, “I didn’t have time to write a short letter, so I wrote a long one instead.” Brevity is time consuming, but we believe it’s worth it—especially when it comes to sales demos. We asked a panel of professionals to share their thoughts on the specific benefits of cutting the fat from your sales demos.
Richa Nathani, Content Manager of Dialed Labs.
More Demo Time to Concentrate on Deliverables That Matter
Every bit of information you deliver during a demo is of the utmost importance, so use this time well to connect with your audience and give them the details that do justice to the time they have given you.
Cutting out any irrelevant content will provide you with much more time to fit in the content and information that matters. When preparing your demo, concentrate on the deliverables of your product or service. Leave your audience with insights that tell them how these are the solutions they’ve been waiting for. This way, you leave the audience with real answers.
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