The PQL Checklist: Spot, Score, and Convert High-Intent Buyers Faster

Two people stand closely, discussing and writing on a whiteboard—perhaps outlining a PQL Checklist to identify high-intent buyers—while holding markers, with a geometric dark overlay on the left side of the image. Consensus

MQLs are fading. PQLs are rising.

The old playbook isn’t cutting it anymore. Marketing Qualified Leads (MQLs) can’t keep up with today’s self-educating, product-savvy buyers. If you want to close more deals faster, you need to prioritize Product Qualified Leads—those who’ve already shown serious intent.

This checklist shows you how to:

  • Identify buyers who are already engaging with your product

  • Score leads based on meaningful behaviors

  • Pinpoint decision-makers and stakeholders

  • Convert faster with less lift from sales

This isn’t just theory. It’s a practical playbook built for SaaS teams tired of chasing tire-kickers and ready to win with leads who’ve already tried the product and like what they see.

Other interesting resources

2025 B2B Buyer Behavior Report

9 Sales Funnel Optimization Strategies to Boost Conversions

Full-Funnel Sales Efficiency: Unlock the Power of Product Experiences