Choosing Product Tour Software? Read This First.
Not every product tour serves the same purpose—and not every team uses them the same way.
Marketing needs to capture attention. Presales needs to encourage exploration. Sales needs to build business cases. Customer Success needs to drive adoption.
And yet, most organizations still rely on a one-size-fits-all solution.
This checklist breaks down what each department actually needs from product tour software—and how to make sure the platform you choose can support every stage of the customer journey.
What You’ll Learn:
1. What matters most for each department
From lead gen to onboarding, your teams need different outcomes from their product tours. We’ll help you identify the must-haves for Marketing, Presales, Sales, and Customer Success.
2. Why product tours aren’t just for presales anymore
Every team touches the buyer experience. Learn how the right tool can support all of them without creating silos or duplicating efforts.
3. How to choose a tool that grows with you
You’ll see how to evaluate product tour software that not only solves today’s problems—but helps you scale tomorrow.
