7 Habits of Highly Effective PoCs

Tony Matos

Director of Sales Engineering, Citrix

Presales professionals must manage the appropriate focus on technology, processes and people in a PoC. Often technology is valued more than the process and people aspect of a PoC. In this session, we will consider seven habits that bring better alignment to the processes related to managing a PoC while cultivating relationships with the people involved with a PoC. With these seven habits, a presales professional can build further trust with their customer to deliver a world-class PoC experience.