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7 Habits of Highly Effective PoCs

Tony Matos

Director of Sales Engineering, Citrix,

b2b buyer, engagement marketing examples, demos, customer engagement, demo, consumer brand engagement, client engagement strategy, pre sales manager, automation demo site | goconsensus

Presales professionals must manage the appropriate focus on technology, processes and people in a PoC. Often technology is valued more than the process and people aspect of a PoC. In this session, we will consider seven habits that bring better alignment to the processes related to managing a PoC while cultivating relationships with the people involved with a PoC. With these seven habits, a presales professional can build further trust with their customer to deliver a world-class PoC experience.