The last few years have dramatically changed how everyone interacts with companies and brands. However, much of the presales playbook is from the turn of the century and needs a refresh. Heavyweight webinars behind firewalls are being bypassed by the next generation of content, like live streaming, short-form video, and micro-blogs. In this session we will learn how to leverage cutting edge tools and techniques to: 1. Increase presales content generation by 5x. 2. Make your content the most authoritative and findable. 3. Easily leverage like short-form video and blogs. 4. Dramatically increase connection with your tribe.
Morgan Goeller has been a presales professional and leader for the last 15 years. He has worked at everything from startups to the largest companies, as a Sales Engineer, Data Scientist, and Manager. Morgan has been at Elastic for the last 7 years, helping build a presales team that has gone from zero to over $1B in revenue.
Presales » Building Your Content Engine for the Next 20 years
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